Audio Cast Pitch

Dying to Be Thin

A documentary by Ashlei Iodice

Synopsis: In a world where the likes of Twiggy, Kate Moss, and now Lady Gaga dominate the fashion industry, eating disorders are becoming a fast-growing problem amongst America’s fashion-forward youth. Dying to Be Thin promotes healthy eating, and healthy body image to America’s impressionable teenagers.

Run Time: 5 miniutes

Cast: Ashlei Iodice, Gabrielle Iodice, Robert Iodice, Danielle Lee, Alyssa Conigliaro

Featuring: Tyra Banks

Highlights:

Males opinion on female body types

Current statistics of deaths due to weight-related disorders in American

teenagers

Purpose/Objectives:

Impact teens by featuring an obviously beautiful model, who is not concerned

with weight.

Positioning Strategy: Dying to be Thin addresses a life-threatening issue teens are faced with, and features Tyra Banks, a beautiful teen idol.

Airdates: Tuesday, April 6, 2010 (Only on 95.7)